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  • The problem with comparison sites

    Price comparison

    The price is right... Isn't it?

    We now live in a world where we have access to vast amounts of information, more than at any time ever before.

    And it is often said that, ‘Knowledge is Power’, true. Well at least it is potential power, knowledge needs to be used/acted upon for that power to be realised. I digress.

    What is not often said about that power is that it is not always good. How do you know the knowledge you have gained or been given is; true, accurate or complete? How do you know if the entity providing that information has their own agenda? Why are they providing you with this information?
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